Business of Apps’ 2025 In-App Advertising Guide

In-app advertising remains a cornerstone of app monetization, but the landscape is constantly shifting. With evolving privacy regulations, rising CPIs, and rapidly changing user behavior, understanding where the true opportunities lie requires a big-picture perspective. That’s why Business of Apps brought together leading voices from across the mobile advertising ecosystem—including Perform^[cb] CRO Lee Aho and VP of Reward Shayne Rajadurai—to share insights on the future of in-app advertising in 2025 and beyond. Whether you’re a marketer, developer, or brand, now’s the time to adapt. Dive into the full article to see what’s next.